What are the chapters of that story?

Write the table of contents. Give shape to the journey between what exists now and the Dream.

Brand Quest02 / The chapters

The story you named

Your Dream title comes first.

What are the chapters that get the business there?

Write up to five chapter titles. Think of the story’s movement, not a list of services or a finished Mission statement.

Add a note about the story’s movement (optional)

What changes across the chapters?

You can save this draft now. Endorse the earlier decisions in the Birth journey before endorsing this exercise.

From projection to articulation

Dream gives the destination. Quest gives the movement. Together they inform Vision and Mission; they do not silently become approved commitments.

Ask HUB can help examine your saved story. Your approval remains a separate decision.