A clear way forward.

Yes. Enter a public website address in Mirror. HUB reads the accessible page text and preserves the URL and retrieval time. You can also add excerpts yourself.

Some sites require JavaScript, a login or a security check. Try another public page, such as About, or choose “Add material myself”. A blocked page is not treated as evidence of a problem with the brand.

No. Website material tells us what the brand publishes. Customer accounts, operating records and other sources are needed to understand what happens in practice. HUB keeps that distinction visible.

Create a HUB account with your email address, verify it, then create a project for each brand. Save drafts as you go. Endorsement records a deliberate decision; approving the Brand Platform is a separate action. The practice workspace stays in your browser tab and is not your saved account.

Yes. Use the HUB name or Website home in your workspace. Your saved work remains in your account.

Ask HUB generates a provisional reading from your saved record, challenges that reading and saves the answer with its source references. You can also ask about the HUB method. Brand-alignment judgements require an approved Platform. AI can be wrong; approval always remains yours.

In Living, choose up to three public pages for weekly monitoring. Your HUB preserves a first capture, then records changes in published text. You can pause each page. A website change does not prove lived behaviour or automatically establish drift. New evidence never silently rewrites an approved commitment.

Your workspace settings include an export. The Brand Foundation step also prepares a document and a print view that you can save as PDF.